Importance of Facebook Advertising

Today, we decided to talk about Facebook advertising and why is it so important. If you already own a business you probably know the power of Facebook advertising, but if you don’t, then you have to read the rest of the blog post.

Facebook can drive more customers to your business than any other advertising channel if executed with precision. Before we go into why you should invest in Facebook ads, in case you already haven’t, we will cover amazing numbers that show tremendous Facebook growth.

As of September 2016, Facebook has 1.18 billion daily active users. Instagram reached 600 million users, as of December 2016 with 50% of all users following a business. Facebook messenger at this point has over one billion in active users as of July 2016. The most interesting fact behind these numbers is the amount of time people spend on average on Facebook. Zuckerberg announced that users spend up to 50 minutes per day on Facebook properties which are, to be honest, really amazing.

Facebook offers powerful and advanced advertising with the ability to target the right audience for your business. The good thing about Facebook advertising is that is extremely easy to use. Ad goals are easily defined so you won’t have problems with getting started.

The amazing thing about targeting on Facebook advertising is lookalike option which uses predefined algorithms to show your ads to the most relevant and potential customer/followers of your business. Facebook tracks people who visit your website and facebook fan page to create the audience with common interests and demographics that are related to what you have to offer.

Instagram ads are amazing since they have beautiful and big ad unit. These ads have strong Click Trough Rates. While Instagram could feel more oriented on B2C, B2B is also experiencing success with the platform.

Building your brand trough Facebook is really important. Without facebook advertising, it can be extremely difficult to reach new audiences. Quality content is always a winner, but if no one sees it, then you are wasting your time. We suggest investing time in creating powerful visuals as well as video content, because it is extremely cheap, especially if it has value for people you target.

Consider this blog post as an introduction, because we will dig deeper in future on Facebook advertising. We just scratched the surface to give you an idea of how Facebook advertising is important for your business especially if you are in e-commerce.

Make sure you follow us on social media, and of course, if you need help in Facebook advertising, feel free to contact us. Our expert team @2PointLabs will be happy to assist you in creating, testing, and optimizing campaigns for your business needs.