Types of Content Marketing for attracting Customers

Content marketing is a type of marketing that use creative and valuable content to attract visitors which later on turns them into customers. There are a lot of reasons why you have to use quality content marketing. One of them is that it can help you with your SEO efforts, especially with the possibility of getting links and improving your website’s rank in the search results. Content you create can be used on many different social media platforms, as well as magazines, newsletters and on many other media. We can divide content marketing into three main categories.

Simple blogs are the easiest way of content marketing. The cost of writing and publishing a blog is exceptionally low. Businesses use this form to promote their new products, offer practical tips or simply talk about new trends in their industry. Blogs are a great way of attracting and showing visitors that you are an expert in what you do. They are also a great tool for raising awareness.

Creative formats are used as an upgrade of simple blogs. You already know how to promote your business with written forms so now you can transform them into something more attractive. Creative formats include forms like infographics, animated infographics, videos, quizzes or interviews. They use both words and images to tell a story which usually requires more work and knowledge to create them, but results can be much better than publishing simple blog posts.

Side products are the most complex form of content marketing. They require developing new or expanded version of products or services that are linked to the original product. This means you can make an app, a creative game or even a new service that is connected to your business. Side products will cost much more than other forms of content marketing, but they will give your customers new ways of connecting with your business.

Content marketing is more than just publishing articles and if you want to get great results make sure you use different forms of content. This way you will attract more people and you will be able to turn them into satisfied customers.

On another hand, if you need someone to do it for you let us know! We have a team of experts @2PointLabs that can easily manage your social media, blogs and content creation. 🙂